Tourism Minister Peter Lawlor and Gold Coast Tourism CEO Martin Winter launched the Gold Coast's new tourism brand platform last Friday, 8 October, setting a fun new direction for Australia's famous holiday destination.

Unveiling the new global tourism brand - Gold Coast Queensland, 'Famous for fun', from the Gold Coast, Mr Lawlor said this had further strengthened the evolution of Queensland's integrated tourism brand family.

"The Gold Coast is where you go on holidays to have fun and the new brand positions the Gold Coast as Australia's endless playground offering the best Australia has to offer in the realm of excitement, energy, play and fun," Mr Lawlor said."

It complements Queensland, Where Australia Shines as the Gold Coast is Where Australia Shines for fun!

Mr Lawlor said there was nowhere else in Australia that was so undeniably connected with the word 'fun' than the Gold Coast.

"The Gold Coast is Australia's playground, for generations the climate, beaches, hinterland, theme parks and wealth of fun activities have meant escape and freedom for holidaymakers," he said.

"The Gold Coast is where you can slip into holiday mode, where laughter and fun are the order of the day, where people forget their cares and have a good time.

"This brand delivers the excitement, boundless energy, fun attitude and joyous feeling that you get from a holiday on the Gold Coast."

Gold Coast Tourism CEO Martin Winter said 'Famous for fun' was a brand that would be remembered for all the right reasons.
 

Editors Comments: So what is Cairns and Port Douglas famous for if not fun ?  Oh that's right,  accepting second best from the government, when it comes to destination marketing support. 

We wouldn't want anyone thinking you could have fun in our region whilst getting the added bonus of two world heritage protected nature areas, you remember them, The Great Barrier Reef and The Daintree Rainfroest and River. 

Oh, and one of the top ten beaches of the world at Port Douglas called Four Mile Beach, Oh and the 7 day a week 'live' music scene in Port Douglas isn't bad either...but the Tourism Minister is correct the Gold Coast has a theme park and we don't. 

I find it quite astonishing that the Head of Tourism Australia, Andrew McEvoy comes to Port Douglas to pump us up because of the importance he places on our region and yet the Tourism Minister undermines all that work by focusing on the Gold Coast. 

Can't somebody get their act together, please, before it all ends in tears!