Monday 04 January

Australian shoppers can win Port Douglas holidays

A trans-Australia holiday promotion, entitled 'Endless Summer, is just having the finishing touches put to it before it's release in February.  It will run in major shopping centres around Australia for 4 weeks. 

The basis of the promotion involves shoppers spending in excess of a certain amount to get the opportunity to win a two day holiday to Port Douglas.  Port Douglas is providing the promotion with over 200 holiday packages. The major supporters are Rydges Sabaya, Sheraton Mirage, Hibiscus Resort, Sea Temple and Treetops Resorts.

This campaign has National press advertising, letter box drops, in-centre marketing, a National retail/wholesale campaign sold through the centre travel agencies with a media Value to TPDD $570,000, which, as TPDD EO, Doug Ryan is keen to point out, 'This is larger than our annual marketing budget".

The winning shoppers must travel before June 2010.

Editors comments: As soon as the details have been finalised, we'll get them published on line immediately...watch this space !