Enticing travel industry planners in a barefoot way
New tourism business planner
Tourism Port Douglas Daintree has presented a new business planner guide featuring the region’s many events – and a host of beautiful new imagery – to around 100 industry representatives in Brisbane, Melbourne and Sydney.
Chief executive officer Tara Bennett said the raft of new business events ‘collateral’ – or marketing materials – included “a brand refresh of barefoot prints”, supported by a new comprehensive business planner guide and beautiful new imagery of the region.
The new materials include still and video images of local events such as the Taste Port Douglas, natural attractions and recreation activities, from guided walks and making art with local Indigenous businesses to floating down the Mossman River on a lilo and sailing to the Great Barrier Reef.
The area’s travel, accommodation and dining options and conference facilities are also presented.
A four day marketing blitz within the industry in the major cities was undertaken with the new collateral handouts, as part of a plan to entice more visitors to the region tourism post-COVID.
“The bare footprints have a laidback and carefree holiday appeal but also underline our region’s sustainable environment message of walking lightly and leaving only ephemeral footprints,” Ms Bennett said.
“We were honoured in 2019 to become Australia’s first eco-certified region, a major drawcard for international tourism wholesalers, and this came down to our eco-certified tourism operators who are committed to protecting, presenting, preserving and ensuring long-term sustainable tourism experiences that are authentic, memorable and safe.”
Ms Bennett said membership of Business Events Port Douglas had grown to 17, representing all facets of business events and tourism-related endeavours in region.
“The Business Events Port Douglas Planner Guide is the result of a lot of thought and case studies, and talking to the who’s who of the events world.”
“After the lockdowns and travel restrictions of the past few years there is an even greater appetite for visiting our World Heritage listed Great Barrier Reef and Daintree Rainforest and interacting with the natural world through diving, paddle boarding, river drift snorkelling and hiking,” she said.