Another re-brand for local hotel property

BUSINESS
Just months after QT Port Douglas took on a new identity to be called Oaks Resort Port Douglas, another local property, Oaks Lagoons, will also be re-branded.
Silkari Hospitality said in an announcement this week, they will be taking over the management rights of Oaks Lagoons Port Douglas next Monday and will re-brand the property to Silkari Lagoons Port Douglas.
The move sees the property become the second hotel within the Silkari portfolio.
Silkari Lagoons Port Douglas is a 176-room property, boasting one, two and three-bedroom apartments including spa, swim-out and plunge pool rooms. It is ideally situated on Port Douglas Road and is a short stroll to the Four Mile Beach.
Markus Sigmann, Director of Hotels, said he is pleased with the addition of this property.
“Port Douglas and its surrounds are truly wonderful which makes it one of the most beautiful tropical holiday destinations, so this is a great addition to our portfolio. We are soon to announce more hotels joining the Silkari brand.
“Silkari Hospitality is delighted at the opportunity to bring additional hotels under the Silkari banner with our goal to expand in all regions of Australia. The expansion is a strategic and welcome addition to the Group,” said Mr Sigmann.
Established in Sydney in 2016, Silkari is an innovative Australian lifestyle and hotel brand that proudly weaves the best of the east and west in culture and design to create a new hotel style and standard.
The current Oaks Lagoons Hotel Manager, Murray Worthington, said the jobs of the current staff are secure.
"I am pleased to advise my team and I will be staying with the property and commencing our journey with Silkari Lagoons on Monday 16," he said.
