Buckle up for new road safety campaign
DRIVER SAFETY
The Queensland Government is urging all road users to take care this holiday season and give the gift of arriving alive.
Transport and Main Roads Minister Mark Bailey said road accidents with people not wearing seatbelts are on the rise.
“Shockingly, on average, about one in four people killed in vehicles on Queensland roads aren’t wearing seatbelts,” Mr Bailey said.
“This trend increased for the first six months of this year to about 30 per cent.
“It's concerning that, decades after laws changed to make seatbelts mandatory, that people need reminding about the importance of wearing a seatbelt.”
The warning will be accompanied by a full-scale campaign for seatbelts to be launched later in the month.
The seatbelt safety campaign will run statewide on radio, billboards and social media until late December.
"The campaign, All They Want For Christmas Is You, will directly target those people,” Mr Bailey said.
“If you crash without a seatbelt, you’ll be far more likely to be killed than injured. Seatbelts improve the chances of surviving a crash by 200 per cent.
“That chance you take will definitely affect other people – people you love and want to be there for, especially at Christmas."
The campaign forms part of a wider push by the government to encourage Queensland road users to be “StreetSmart”.
“The Queensland Government's former road safety branding Join the Drive delivered a number of successful campaigns since launching in 2013 and grew a strong and active social media community around road safety issues in Queensland,” Mr Bailey said.
“Street Smarts will build on Join the Drive’s success with a real-time education program to help everyone including drivers, bike riders and pedestrians become better informed about using our roads safely.”
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