Port Douglas real estate: ‘Rapport and trust’ built differently in unique local market
REAL ESTATE
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IT’S no secret the Port Douglas real estate market is among the most attractive in the country and it’s therefore interesting to learn why our realtors are drawn to this part of the world.
Says Steve Doble, who handles property sales and marketing in LJ Hooker’s Port Douglas office, LJ Hooker as Industry Leaders are big on training but much of this tends to focus distinctively on ‘mum and dad local owners’ only where you are meeting regularly face to face.
“Besides residential housing, the market here offers 8,000 tourism beds and the vast majority are not locally owned so rapport and trust needs to be earnt differently when all contact may only be via phone or e-mail,” said Doble.
“This demonstrates the comprehensiveness of your attitude and ability to establish yourself as an industry expert. You then have the best chance of ensuring the best results for your clients.
“Knowledge about which properties can be lived in versus those that are ‘tourism use only’ is vital along with understanding Strata/Body Corporate structures and Bank loaning policies,” he said.
Doble said these are some of the differences that attracted him along with the buoyancy of a tourism town and the awesome lifestyle on offer.
“You must blend personal enjoyment to be able to deliver your best work. I also enjoy that I look after such a variety of property types within the whole Shire, from unapproved dwellings in Daintree, to new subdivisions, to commercial properties, to holiday let/lifestyle units, to residential housing and more.”
A proud member of the Captains Club – featuring among the top 15% of LJH Sales People Australia-wide – Doble attributes his success to a number of factors.
“Earning the business from your clients and not expecting it to be a right! Honesty and integrity builds trust. People ideally have to personally like you too, so getting along with them, winning them over allows you to do the job for them,” he said.
“It is key to backing up all reports with factual evidence, and not relying on personal opinion or experience. Equally important, I find, is partnering with my clients to find the best solution to their needs, ideally in an informed manner providing them options to choose from.
“In addition, use of superior marketing initiatives and exposure is vital. Referrals and repeat business is 30%+ of everything I do. Often a seller comes back to me because at the point of them buying, even though I didn’t necessarily always have the ‘right’ stock to sell them.
“My approach: professionalism and attitude was superior to the person they purchased through so they automatically choose me to sell their asset when the time comes, which is satisfying. I do not judge a sale based on the value; I treat big and small sales as equally important.”
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