Yesterday, World Triathlon Corporation (WTC) announced that it has acquired USM Events, an Australian event management company and the owner of multisport festivals at Noosa, Cairns, Mooloolaba and Geelong.

As part of the acquisition, WTC will integrate the management of its Ironman® and Ironman 70.3® races into USM’s operational and management structure.

Daryl Herbert, Owner and Managing Director of USM Events, will remain in a management role and WTC staff in the Asia-Pacific region will be integrated into USM Events.

“This is an outstanding opportunity for both parties, and our key event stakeholders, to significantly grow our iconic assets in the Australian and Asia-Pacific region," Mr Herbert said.
  
“USM Events will continue to deliver to our loyal customers and supporters the same successful format and culture that each of our events has developed over the years. We will also continue to deliver the events to the premier standard they are known for but with the additional support and prestige that WTC brings.”

Peter Hedge, President of Triathlon Australia, said the move is part of a larger goal of growing the sport. 

"Triathlon Australia has development of the sport as one of its key objectives and recognises the important role that all event organisers have to play in meeting this objective. We wish WTC and USM Events all the best in their future endeavors."

World Triathlon Corporation (WTC) is a Tampa-based company whose portfolio includes Ironman, Ironman 70.3, 5150 Triathlon Series, Iron Girl and IronKids, which have a combined total of more than 180 events worldwide each year.   

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