Earth Hour, the climate change awareness raising event embraced by countries the world over will be the new naming rights sponsor for Port Douglas' 'off-season' between January and March.


A spokesperson for Earth Hour said Port Douglas epitomises the energy saving conservation message during these months.


"We think it's a great fit. There are no cars on the streets, many businesses leave their lights off for weeks at a time, and even the sun doesn't come out for most of the season. It's fantastic!"


The Cook Islands became the 134th country to participate in Earth Hour 2011 on 26 March, a record-breaking number for the event.

Come back at 12pm today to hear what's in store for Port Douglas in the 2012 'Earth Hour Off-Season.'