Here's something a bit different. Tell us what you think of this innovative idea.

Aussie blokes can finally say goodbye to saggy jocks and holey socks, with the introduction of Australia’s first automated underwear store - www.freshundies.net.

Launched earlier this year, www.freshundies.net means blokes can have their favourite socks and jocks sent to them as often as they’d like, to their home or workplace and then sit back and enjoy an automated supply of underwear.

Fresh Undies is the brainchild of suburban Dad, Ben Laughlin, who eventually ran out of socks and jocks when his wife cancelled the bulging supply he’d been receiving from his mum each Christmas for 35 years.

All was well until Mr Laughlin found himself struggling with sagging undies and patchy socks, and absolutely no desire to waste his time trawling department store aisles.

“Blokes hate shopping at the best of times and have a bad habit of wearing socks and jocks until they fade away to dust. Fresh Undies  makes sure they’ve always got something respectable in the drawer,” Mr Laughlin said.

Of course there’s a smart woman behind the scenes, Fresh Undies     Marketing and Distribution Manager, Angela Laughlin.

“We wanted to provide Aussie guys with a price competitive and easy going service so there’s free delivery on orders over $20, no sneaky contract and they can stop the service at anytime,” Mrs Laughlin said.

“Guys can choose from popular colours and brands as well as the freshundies Tradies Pack and Suits Pack each featuring a Chesty Bonds Singlet, and a pair of socks and jocks.

“And best of all the woman in their lives can also order for them and then look forward to their fella strutting his stuff in fresh undies.” 

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