Rail distributor International Rail will seek meetings with major retail groups as it aims to become a “force” in the industry.

The Melbourne-based company is preparing for a major push in the trade with enhanced web booking functions and content among the new developments, said managing director Jonathan Hume, who acquired the firm last year from its UK parent.

Among the key strategies to grow its market share is to convince agents they should look outside of their preferred rail supplier.   International Rail works closely with STA Travel, which provides 50% of its business, but Hume said it is looking to increase its presence in the trade.

“Our objective is to get out there and develop more partnerships,” he  explained. “We would like to grow our market share by another 10% to 15%. There is  plenty of fire in the belly to become a force in the rail industry.” Hume said  retail networks should expand their number of rail providers, stressing they need a choice if they want to satisfy the demand of rail travellers.  

As the domestic market gains a larger share of the tourism market during this current downturn in international visitors, it has been suggested that rail travel could well make a comeback as a cost effective add-on experience for families travelling to their holiday destination.  (Ed note: I love trains!)