Port Douglas is being showcased to a growing number of people through its Facebook page, breaking through the 4,000 fan barrier.

The Facebook page, coordinated by Port Douglas' own Tourism Media Group, contains information on local news and events, and a gallery of social photos which promotes Port Douglas as a premier tourist destination.

Tourism Media Group managing director, Sam Cullen, said he is pleased with the success of the page to date.

"I'm delighted that so many people are interested in Port Douglas and what's happening here. It makes it easy to achieve the communication of accurate information about the area.

"The ability to use social media strategies allows us to interact quickly with our readers and fans."

The frequent misinformation published in southern media agencies, particularly relating to cyclone conditions, was a catalyst for the creation of the Port Douglas Facebook page, along with the daily news service, The Newsport.