The Northern Territory is about to come alive in 3D with the recent wrap up of a special film shoot in the Top End under partnership with Panasonic.


Tourism NT under a global partnership with Panasonic has been working with digital movie-making experts Jules O’Loughlin and John Turner to film some of the Top End’s most spectacular locations.


O’Loughlin and Turner, who worked on James Cameron’s latest film, Sanctum, have been travelling around the Northern Territory capturing the Top End for use within a series of marketing acticities locally and internationally in the coming year.


Tourism NT executive director marketing, Rita Harding said the shoot is the organisation’s first 3D imaging project and it is anticipated the footage will have additional uses as the technology continues to grow.


“It is fantastic to be able to partner with Panasonic as the company takes 3D technology and makes it accessible to people across the world,” Harding said.


Rolling out imagery in 3D of Darwin, Litchfield National Park, Adelaide River, Bamurru Plains, Kakadu and Arnhem Land will allow people to view the tropical north from a new and dynamic perspective.


The 3D footage will be on display and seen by thousands of people at road shows, trade fairs, conferences and Panasonic retailers across the globe. It will also be featured on social media networks such as Youtube, Facebook, Twitter, Myspace and Flickr.


“The relationship between Tourism NT and Panasonic is an important milestone as we will not only be at the forefront of new technology, but it will also help us access key markets whilst also flaunting the ‘wow’ factor of the Territory’s ancient landscapes,” Harding said.


“3D is the closest thing we can do to replicate the real-life experience of what it is like to visit Top End and we believe that this will only add to people’s desire to visit the Northern Territory.”


In the coming months Tourism NT will continue to make more announcements regarding the use of 3D in marketing and communications activities.


Editors Comments:  I think it is fantastic that the Northern Territory is creating so many innovative modern promotions for it's area.  I'm not sure I quite understand why we, as a premier tourism destination, aren't also organising promotions or joint ventures of this type instead of keep chugging along with the same old traditional campaigns expecting them to produce different results.  Isn't it about time we started spending some our funds on using 21st century technology or are we happy to take a back seat to Northern territory's tourism.