The Douglas Shire Community, Salvation Army, St Vincent de Paul and Lifeline are all recipients of this year’s donations from the 7th annual Quicksilver Group Christmas charity appeal. 

The appeal has attracted more than $10,000 worth of food and gifts from the local tourism industry.

Over 70 accommodation houses, tour desks, hotels, local suppliers and members of the community have donated to this worthy cause.

“The overwhelming support and generosity of the local tourism industry and friends of tourism continues to amaze and impress us,” said Michael Healy Quicksilver Group Manager Sales and Marketing.

“It has been a tough year for all the industry in our region and the charities are in need more than ever.  Everything donated will certainly help make this Christmas much happier for a lot of families and people in need. 

"We hope that we can make a difference to the people in the Douglas Community,” he said.

Quicksilver decided to once again to use the money they would normally contribute to buying gifts for these agents and suppliers, and instead purchased items for local charities.

“The local tourism community has really opened up their wallets and hearts for this year’s appeal, with a fantastic range of food and gifts to help others celebrate a bountiful Christmas,” Mr Healy said.

David Isles from Quicksilver said the total amount raised surpassed that of last year.

"Port Douglas accommodation made a huge effort this year, they do a great job. The people we call on have seen us before and they know what it's about. They get to feel good about it and that's the best part," he said.

Cairns Regional Council and a local church group will deliver the goods to the charities in preparation for distribution to needy families in time for Christmas.