With the Oprah juggernaut hitting town Tourism Australia (TA) is reminding operators to have deals at the ready as the day time talk show is beamed around the world.

TA's business development manager Paul Murray said the shows, two of which will be filmed at the Sydney Oprah House, will coincide with a public relations campaign that will attempt to maximise the benefit for the tourism industry as millions of viewers world wide tune it.

With the episodes set to air in January, TA advised operators to be ready with product deals to help lure international visitors.

The TA campaign titled 'The Great Aussie Sale' will see a coordinated approach as national tourism offices partner with state tourism bodies, retailers and wholesalers, with deals to be available on the Nothing Like Australia website.

Marketing material for The Great Aussie Sale to be made available for use in retail outlets.TA general manager trade marketing Matt Cameron-Smith told Travel Today, “This goes to air in mid January so get ready and make sure you have the right deals in place.”

TA are confident the publicity generated by Oprah's Australian visit will have a positive impact on the number of international arrivals, despite the high value of the Australian dollar.

Economists are predicted the dollar will stay at parity or above with the US dollar for the next twelve months.

Chris Richardson, a director at consultancy firm Access Economics said “We don’t see the dollar at parity forever. It’s not permanent but the bad news is that it won’t lose value soon."

Mr Richardson admitted it was difficult to predict with any accuracy what will happen over the coming months and years by saying  that “sacrificing a goat and scattering its entrails” was an equally effective way of deciphering what would happen in the future.